Alpha Health Services

Alpha Health Services

Oct 12

alpha

We’ve just finished launching Alpha Health Services, the brand-new website for Toronto-based registered physiotherapist, Charlotte Anderson.

This project was a joint effort, alongside the very talented Elaine Slatter of XL Consulting Group.

This site is also “fully responsive”. For the non-nerds, responsive design is the modern way of building web sites in a way that the content of each page automatically shifts and resizes itself to accommodate the wide variety of screen sizes that are becoming more commonly used each day.

In addition to looking great on any modern web browser on a Mac or PC, it’s becoming increasingly important to optimize the site for iPhones, iPads, Android devices (and the occasional Windows Phone or two!)

The Internet has been looking very different in the last couple of years. In a world where gradients, drop shadows and embossing were the long-time trend, design leaders (including Apple and Google) have been heading towards a more flat, minimal look.

This refreshing new direction means that instead of trying to mimic materials and other attributes from the world around us, we now get to do away with all the extra fluff in favour of just letting the content speak for itself.

While it may sound like less effort, it can actually be more challenging. Without shadows, gradients and patterns, there is less to hide behind; decisions regarding layout, typography and colour palette take become more important than ever.

It’s not just pretty on the outside. Since it was built around the WordPress content management system / blogging platform, Charlotte will be able to make content updates as well as add pages or blog posts without our assistance. She even has a set of videos that will walk her through it all.

It has been a real pleasure for us to work on this project with Charlotte, and we are just as proud as she is to be launching it to the public! Here is what she had to say about the whole process:

“Joel and Elaine: Thank you so so much! You both have been a delight to work with and do good work… It looks awesome, you have both been amazing, and I will for sure pass your info on to anyone who needs a site – no doubt. Please let me know if there is anything else I can do…”

What else can you do? Get out there and make us proud by continuing to grow your business! And whenever you need our help, we’ve got your back! :)

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